Real Estate Update

In response to the profound and continual changes in the real estate industry, I’m adapting how I conduct business as a real estate agent and investor. In the current market, it’s all about value. Buyers are not only looking for a deal, but rather the ‘steal of the century.’ Sellers cling to hope their home has retained value. In today’s market a home must look pristine and be in superb shape or the buyer simply continues searching until the right home in the best condition at the lowest price is found.

Just as the buyers and the sellers are adjusting to the conditions in the market, so are successful agents and brokers. In analyzing the costs of my association with a brokerage firm with high fees and overhead, I realized the value was no longer there. Months of thorough research and consulting with experts in the industry verified what I had already determined – there is a growing trend for agents to move to brokerages with low fees and an emphasis on service. I feel very fortunate to have discovered Drake Realty, a 20 year-old Atlanta-based brokerage with more than 750 agents and 7 offices around town. The support, responsiveness and attention they give agents is unlike anything I’ve experienced. They are expanding into our neighborhood and I’m so excited to be part of their growth! Please let me know if you’d like more details about the move or anything else real estate related.

As always, I look forward to connecting with you soon. Your love and support through the years continues to amaze me. With your help and your referrals, I’ve had more than 100 real estate closings. I am so appreciative and promise to continue to take great care of my clients and the referrals you send my way, so please keep ’em coming!

Joan Kaplan
404/ 281 4106
[email protected]